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In our last update, we talked about the latest corporate gifts trends in 2018. In part 2 of this blog, we discuss about some of the most popular gifts till date and types of materials, textures or in another word, designs. 


Trend#4: Wellness products are an increasingly popular category

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Many organizations today promote a healthy lifestyle—something that both employees and customers love to see. Employees like knowing that their company cares about their health and well-being, and promotional items are a fantastic way to demonstrate that.

In the larger outlook, health, wellness, and personal care products have seen an aggressive increase in recent years. Take advantage of the popularity of this market by using these health and wellness product trends as giveaways, employee rewards, and corporate gifts. Choose gifts that help recipients on their wellness journey, such as fitness trackers, water bottles, sport towels and even stress ball.


Trend#5: Materials, textures, and colors are more exciting than ever


Bright and Bold Colors: This year 2018, Pantone named Ultra Violet as its Color of the Year. Pantone is popular for influencing color trends, and this year’s choice points to an increase in bright and bold colors that make a statement. 

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Matte or Marble Finish: A matte or marble finish can lend a sleek and elevated look to almost any product, giving it a more refined look that is completely on-trend.  


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Think out of the promotional products box in 2018! Use these trend predictions as inspiration for your next branding campaign, event giveaway, or employee gift. Experiment, mix-and-match these ideas to create the ultimate branding tool for your organization. The sky is the limit as promotional items continue evolving, so let your creativity flow.


This article was first published by Cathy Houston. 

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